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Story Or Die : How To Use Brain Science To Engage, Persuade, And Change Minds In Business And In Life Subclass_ISLAM Bicycling Big Book of CyclingA step by step guide to using the brain's hardwired need for story to achieve any goal, from the author of Wired for Story Whether you're pitching a product, saving the planet, or convincing your kids not to text and drive, story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or